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Net Promoter Score (NPS)

Our Net Promoter Program (NPP) is based on the leading customer loyalty metric, the Net Promoter Score. The Net Promoter Score (NPS) is based on one simple question -

Promoters are those that answer 9 or 10, on a 0-10 scale, and detractors are those that answer 6 or below to the recommend question. The Net Promoter Score (NPS) is the difference of the percentage of promoters less detractors.

Research has proven that NPS best correlates with financial performance across all industries. Research has also shown that promoters create more revenue for your company by repurchases and word of mouth referrals, and it can take as many as ten promoters to overcome the negative effects of one detractor. The right thing for any company to do is increase their NPS by increasing the number of promoters and decreasing the number of detractors.

For further information on NPS:

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